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Tag: ZeptoLab

  • ZeptoLab tries to crush King’s CANDY trademark
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    ZeptoLab tries to crush King’s CANDY trademark

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    Let's face facts: nobody likes King's attempts to trademark the word CANDY. When the story first broke back in January, it was a public relations nightmare for King. In an attempt to protect their Candy Crush Saga IP, they obtained the trademark for the word CANDY in the EU, and were trying to do the same in the US.The games community - and indie developers, in particular - were quite vocal in their opposition to King's tomfoolery. But few have managed to take any sort of meaningful action, and those who've tried have been shut down in the most unseemly of ways. Just ask Albert Ransom.It took a body as big as the IGDA to seemingly pressure King to withdraw its trademark application on the word CANDY in the US.But what about outside of the US? To really make an impact in the EU, it was going to require a company that could bring out the big guns. Somebody with a game that's attained the same kind of household name recognition as King's Candy Crush Saga has. Someone like ZeptoLab, creators of Cut the Rope.On March 20th, ZeptoLab filed a claim in London that, if successful, will see King's EU trademark registration on the word CANDY cancelled. 
  • First glimpse of Cut the Rope 2 gameplay surfaces
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    First glimpse of Cut the Rope 2 gameplay surfaces

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    Zeptolab are masters in the art of teasing. We've known that Cut the Rope 2 has been coming for a long while now, and every so often they pepper their fans with hints and clues and cute animations about what we might expect in the sequel. But we haven't had anything concrete to go on until now.This morning, one week before the game's December 19 release, Zeptolab finally gave us a sweet sweet taste of upcoming candy.As you can see in the video below, Om Nom is now joined by some friends - the Nommies - who all have a vital role to play in his candy acquisition enterprise. The gameplay looks fairly in line with what you'd expect from the series, though the new twists added by his friends may be enough to give the formula a healthy dose of vitamin fresh. Find out first hand when the game launches next week.
  • Kiip to power rewards for all ZeptoLab games
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    Kiip to power rewards for all ZeptoLab games

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    Mobile rewards platform Kiip has announced a new partnership today with developer ZeptoLab, which will effectively be bringing their unique digital rewards to all games in the ZeptoLab catalogue, like the hugely popular Cut the Rope and Pudding Monsters. Kiip first began in 2010, working with mid-tier and indie developers to put special rewards into games that players could receive and enjoy just by playing. I recently had a chance to chat with Kiip Co-Founder Brian Wong, and to find out some more about how the Kiip rewards platform actually works, and what it was like to partner up with ZeptoLab in this exciting new manner.The entire basis of Kiip rewards is founded on one simple principle: to own and reward every single "achievement moment" that a user can experience. Kiip strives to capture that special moment of player happiness at the time of reaching a certain milestone in a game, such as leveling-up or completing a stage, and then acknowledges that uplifting emotion by offering rewards. But the best part about it is that players don't have to do anything extra to earn these rewards: they are simply gathered through regular gameplay, and as Wong tells me, "When you get a reward, you feel like you earned it.""But what's really interesting about the foundations of Kiip's innovative rewards program is that it can be seen as more of an actual technology, as there are never any specific title-to-brand integrations to be found here. Instead, Kiip uses their highly refined style of "precision moments targeting" to provide mobile users with unique rewards that will be relevant to them. And this process extends well beyond the gaming realm as well, with Kiip rewards already being implemented in everything from music and workout apps, to productivity and "to-do list" apps.
  • Cut the Rope 2 gets its first teaser trailer
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    Cut the Rope 2 gets its first teaser trailer

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    ZeptoLab has released the first teaser trailer for their upcoming game Cut the Rope 2, and it turns out the highly-anticipated mobile sequel now has an official subtitle. Newly christened Cut the Rope 2: Om Nom's Unexpected Adventure, it looks like our little green alien pal may have gone missing somewhere along the way!The brief 20-second video showcases Om Nom sailing through an open blue sky while attached to his titular rope, as dozens of those delicious-looking candies float on by. The video ends with the hashtag "OmNomIsMissing," which seems to be our only real tangible clue thus far as to where ZeptoLab plans on taking us for this go around.And while we've still yet to see anything regarding the actual gameplay of Cut the Rope 2 at this point, at least we should be finding out soon, as the game's release is still scheduled for some time "this holiday season."So does anyone have any ideas as to why Om Nom might be missing, or just where the heck he's gone off to for that matter? He does have a big sequel coming up after all, that slacker. Help us figure this one out in the replies!
  • Cut the Rope 2 is coming this holiday season
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    Cut the Rope 2 is coming this holiday season

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    Get your sweet tooth ready, because there's going to be a whole lot of candy in your immediate future. After doing countless scientific experiments and spending the last year travelling through space and time, the candy-loving Om Nom is set to return once more this holiday season, in a full-fledged sequel to the original physics-based puzzle game, Cut the Rope. That's right: Cut the Rope 2 is on the way!Cut the Rope 2 is said to completely re-imagine the universe of cute green alien On Nom that mobile gamers have come to know and love so well, as new gameplay twists, characters, and interactive environments are all being added. And coming on the heels of the recent success of On Nom Stories, a series of episodic video adventures released by ZeptoLab on YouTube and serving as a tie-in of sorts to the apps themselves, Cut the Rope 2 will also feature an engaging storyline amidst all of the candy-eating, puzzle-based gameplay."
  • Cut the Rope: Time Travel resides in the future
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    Cut the Rope: Time Travel resides in the future

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    ZeptoLab has unveiled Cut the Rope: Time Travel, the newest addition to the Cut the Rope series. Exciting, no? Perhaps even more exciting is the fact that they didn't provide any sort of details about what the game will be like. Let the speculation begin!
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    New Cut the Rope coming in April, more ZeptoLab goodness to follow

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    GDC is a little like the Christmas season.  It's a wonderful time when anything can happen.  Take ZeptoLab, for instance.  The studio is still hot on the heels of the recently released Pudding Monsters, but that doesn't mean they don't have plans for the future.  In speaking with Polygon, twin founders Efim and Semyon Voinov have confirmed not one, but four new games that should see the light of day before the end of the year.
  • The Pudding Monsters are heading out on a City Tour tomorrow
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    The Pudding Monsters are heading out on a City Tour tomorrow

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    ZeptoLab have announced a new level pack is arriving tomorrow for Pudding Monsters. Titled City Tour, it will boast two new monsters, 25 levels, and backdrops based on - believe it or not - the city! That's right, folks: everyone's favorite sentient pudding creatures are moving to the land of the skyscrapers.