You're probably familiar with Imangi Studios. Heck, you're likely old friends by now. Imangi developed Temple Run, the endless runner game that caught on with mainstream audiences to the tune of 40 million downloads on iOS alone. And with great success comes great partnerships. Imangi is teaming up with W3i to offer Android players a chance to earn Temple Run coins with partner offers.
As you may have heard by now, last week, Apple acquired Chomp - an app discovery engine. This strategic move will play a crucial role in Apple's effort to renovate the App Store, particularly in search. TechCrunchreported the story first, stating, "investors should be very pleased with the outcome." Since then, numerous other sources have estimated the deal to be in the ballpark of $50 million. After a record year in sales, Apple is sitting on about $100 billion in cash however they don't generally put much emphasis on making acquisitions - this one is suspected to be a symbolic jab at Android. We'll revisit that later. Other improvements we expect include; increased speed, interactivity, and a simpler design.
How do you get me to post a write up about your conference? First, make me a media sponsor (hint hint, PR people). Two, offer me an invite to a conference I am actually interested in attending.Appnation did that, and with press pass in hand, I traveled the long trip to San Francisco to attend. Here are my thoughts: