Tag: Touch & Learn

Inspiration is just as likely to come from unlikely sources as it is from the most obvious places. In the case of Touch & Learn, a British studio devoted to creating educational games and apps, it relies on a little of both.The surprising part of the equation starts with the Touch & Learn's founder and CEO, James Lewis. With experience as a Hollywood art director responsible for the look of work as wide-ranging as Charlie and the Chocolate Factory and Band of Brothers, he's not the first person who'd come to mind as a creator of kids' apps.Yet his motivation is both simple and easy to understand: he's got kids of his own, and he watched how easily they were enthralled by mobile devices."I'm a bit of a tech geek, and I got the original iPhone," Lewis said to Gamezebo. "Once I got over the fact that I didn't want to damage it and it wasn't so precious, I let my daughter, who was 18 months old at the time, just interact with it. It blew me away how intuitive the phone was. And then we got the first iPad and it was the same thing.