This quote from ever colorful CNBC personality Jim Cramer after King Digital stock began trading on the New York Stock Exchange earlier today should give you a hint:"It's a Stephen King horror story," Cramer said. "It might be Misery, it could be even Cujo."While there are plenty more (and better) puns that could be made from comparing the King IPO to the works of the master of horror, it's clearly not been a good first day for the company best known as the developer of Candy Crush Saga. After pricing its stock at $22.50 a share, King Digital has seen its stock price fall to as low as $19.08 in its first morning of public trading. As I write this, it's currently at $20.06 a share, down 10.8 percent on the day.
Get ready, investors: Candy Crush is coming to Wall Street. The Telegraph are reporting that King has filed the preliminary paperwork with the Securities and Exchange Commission that will eventually lead to the company's initial public offering.In having filed an S-1 (just as Twitter did earlier this month), King has taken the first steps towards being listed on the NASDAQ stock exchange alongside other heavy hitters in the tech and gaming industry. But as a social gaming giant with seemingly unlimited potential, one called help but remember the rise, IPO, and tumble of the last company to wear that crown: Zynga.I'm not nearly financially savvy enough to weigh in on the how and why of Zynga's sharp stock tumble, but there's no doubt that it's a situation that will be at the top of mind for potential King investors. The companies are different enough that a straight comparison isn't really fair, but still, ZNGA is the undeniable elephant in the room here.