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Tag: Skylanders

  • Why app toys fail and Skylanders soar
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    Why app toys fail and Skylanders soar

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    The Wall Street Journal reported that more than 90 percent of app toys fail around the same time Activision announced that Skylanders' sales exceeded $500 million. Among the failed app toys were Barbie Dolls and Hot Wheels cars with special conductors to control games on a tablet from Hasbro, Disney's Cars AppMates, and a version of the Game of Life from Hasbro in which players spin a wheel on an iPad rather than a physical wheel. Yet, Activision's physical virtual goods continue to sell incredibly well, driving Activision's profitability. This interesting juxtaposition of news shows the value of using the equivalent of in-app purchases rather than the business models designed around retailing, distribution and manufacturing processes from the last century.
  • Skylanders Lost Islands Review
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    • iOS
    • iPad
    • iPhone
    Skylanders Lost Islands Review

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    The Skylanders series is currently one of Activision's most popular and lucrative properties, and it's really not hard to see why - especially if you have kids. There's something irresistible about pairing up video games with collectable plastic toys, especially if said toyline contains a healthy smattering of dragons. But more importantly, Skylanders' toys can "come to life" in multiple games across the series' universe, a feature that really sells Skylanders Lost Islands for iOS.
  • Was Activision’s Bobby Kotick right all along?
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    Was Activision’s Bobby Kotick right all along?

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    Last year, while Disney was paying $700 mm+ for Playdom, Electronic Arts was buying PopCap Games for $1 billion, and Zynga was going to be valued at over $20 billion in an IPO, Bobby Kotick was being ridiculed as as a dinosaur in the games industry for missing the social games boat.  Even, as it so happened, by this guy!  
  • More Skylanders iOS games are on the way
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    • iOS
    • iPad
    • iPhone
    More Skylanders iOS games are on the way

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    While it might be aimed at a younger demographic, even adults have to admit that Skylanders is pretty cool stuff.  A kid-friendly action-RPG with physical toys that you can collect and use in the game?  It's a retailer's dream come true!  And since it was the best-selling toy of Christmas 2011, you'd better believe the brand is back for 2012.