Seeing as how no major franchise is safe from the social game craze, Shrek is one that actually makes sense just from hearing about it. Being able to build your own "Far Far Away" and manage the inner workings of it always sounded like fun, but only now is it reality with Shrek's Fairytale Kingdom from Beeline Interactive.
Beeline Interactive seem to be proving themselves something of a hitmaker when it comes to combining popular kids properties with social gaming. The team was responsible for Smurfs' Village and Snoopy's Street Fair, and it seemed like it was only a matter of time until they added another big family friendly license to their catalogue. And today they've made it official - Beeline will be teaming up with Dreamworks to create Shrek's Fairytale Kingdom.