For all of the allegations lobbed their ways about cloning and copying, Zynga sure knows how to be protective when it comes to their own material. Take the 'Ville branding, for example. You can dispute and debate all you want when it comes to how many "influences" went in to making games like FarmVille and CityVille - but there's no questioning that the 'Ville branding is distinctly Zynga's own.