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Tag: Playfish

  • Facebook’s games ticker drove 93% of The Sims Social’s early traffic
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    Facebook’s games ticker drove 93% of The Sims Social’s early traffic

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    Recently at GDC, EA Playfish's Creative Director, Ray Mazza, talked a little about what drives Facebook users to try out the games that their friends are playing. To be more specific, Mazza pointed out that the now-defunct games ticker on Facebook was responsible for 93% of the early referral traffic that reached their popular Facebook game, Sims Social.
  • Risk: Factions unveils “Operation Like”
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    Risk: Factions unveils “Operation Like”

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    If you "Like" the upcoming Facebook game Risk: Factions, you'll be able to unlock free in-game content for when the game finally launches. Developer Playfish has unveiled an initiative called "Operation Like," which will see new content unlocked as more people click the "Like" button.
  • The Sims Social stealing players from Zynga, other Sims games
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    The Sims Social stealing players from Zynga, other Sims games

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    The Sims Social has been one of the few games on Facebook to compete with Zynga's dominance on the platform. Currrently, it sits just behind CityVillewith the second largest playerbase on Facebook, with a current player base of more than 65 million monthly active users. And according to a new report from gaming social network Raptr, many of those players came at the expense of Zynga games and other titles in The Sims series.