Tag: Mobile Social

Tapjoy is the latest company to throw it's the mobile and social publishing ring. Currently, Tapjoy is a leading distribution channel for social and mobile apps. During GDC, I noted that everyone wanted to be a game app publisher.Tapjoy's publishing program (entitled "self-publishing") is different in that Tapjoy will give its app partners marketing credits to reach its millions of users in return for undisclosed business terms, obviously involving a revenue share on the back-end. Unlike other publishing programs, developers retain control of their IP, which if you ever talk to a game developers, means a lot. Tapjoy may also fund game titles as well.