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  • How to Start a Games Development Studio – Part 3: Telling the World About Your Studio (aka Marketing)
    News
    • Android
    • iOS
    • PC
    How to Start a Games Development Studio – Part 3: Telling the World About Your Studio (aka Marketing)

    By

    Of the three arenas of starting your own games studio (see my past articles for the creative and business sides), marketing is the area where I'm most out of my comfort zone. I've been working in the games industry for a fairly long time, and for most of that time us developers had very little to do with the public facing side of games. We made the games and the publisher handled the marketing side of things. As the reach of the Internet grew and the cost of communication dropped to almost zero, that situation began to change. As a developer we started to get players by-passing the publisher to contact us directly. This trend accelerated as new publishing platforms such as iPhone and Facebook opened up gaming even further.
  • Rising above Apple’s Ban on Incentivized Installs: Innovation is Key to Monetization
    News
    • Android
    • iOS
    Rising above Apple’s Ban on Incentivized Installs: Innovation is Key to Monetization

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    Mobile phones have evolved from bulky handsets to slim feature phones to ever-popular smartphones. The advent of smartphones has provided the foundation for the rapid adoption of casual gaming on mobile phones. Gaming developers are seizing the opportunity to monetize this new media, but struggle to drive more users to download their game. To combat this problem, user acquisition strategies were born, and none quite as successful as the incentivized install, which relied on the demand for one game's virtual currency to promote the discovery and install of another.
  • Angry Birds take aim at the Super Bowl advertising
    News
    • iOS
    Angry Birds take aim at the Super Bowl advertising

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    Footballs and Angry Birds have a lot in common. They're both well-aimed projectiles intent on hitting their mark. They're both loved by millions of Americans. They're both coated with pig skin. So it should come as no surprise that Angry Birds will be invading your television sets this Sunday night as the birds take flight in an ad during Super Bowl XLV.
  • Are movie tie-ins the next big thing for top iOS gaming brands?
    News
    • iOS
    Are movie tie-ins the next big thing for top iOS gaming brands?

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    Over this past weekend, two of the App Store's reigning game kings made separate though strikingly similar announcements. Angry Birds developer Rovio announced it was partnering with 20th Century Fox to promote the upcoming family film Rio with the release of Angry Birds Rio. Doodle Jump's creators Lima Sky announced a deal with Universal Pictures to promote the upcoming family film Hop. Is this the week that indie game development went Hollywood?