We're live blogging from the Inside Social Apps 2012 Conference in San Francisco, from Philz Coffee a few blocks a way. While other attendees discuss and pretend to understand such industry jargon such as "velocity" and "ad mediation," I sip my favorite coffee in the world and type away. The big takeaways from the show so far: Facebook Credits conversion rates are much lower than expected and you need to spend a lot of money to make it big on the iPhone and Android platforms. If you are a small developer, life is tough.
Gamification last week, Inside Social Apps this week. No wonder we don't get anything done! As always, Inside Social Apps was a good conference for social games. Though if you didn't know it's impossible for any small games company to make it on Facebook, that the next big thing is mobile social on the iPhone, and the next big thing after that is Android, then you probably being too slow to be in our fast-paced industry to begin with. Personally, I try to skip the panels and talk to the people in the street, or the hallway, in this case. My notes on the conference are below the fold.