Gamezebo
Open main menu
Search

Tag: incentivized installs

  • Despite Apple’s ban on incentivized installs, Tapjoy now in 10,000 apps
    News
    • Android
    • iOS
    Despite Apple’s ban on incentivized installs, Tapjoy now in 10,000 apps

    By

    When Apple dropped the hammer on incentivized installs back in April, most folks had believed that would sound the death knell for then-thriving companies built around the pay-per-install business model. Instead it forced them to get creative. Take Tapjoy for instance. Back in June, they launched a $5 million fund to help iOS developers make the jump to Android - a platform where incentivized installs are still fair game. Now, only two months later, they've announced new partnerships that bring the total number of apps using their monetization services to more than 10,000.
  • Rising above Apple’s Ban on Incentivized Installs: Innovation is Key to Monetization
    News
    • Android
    • iOS
    Rising above Apple’s Ban on Incentivized Installs: Innovation is Key to Monetization

    By

    Mobile phones have evolved from bulky handsets to slim feature phones to ever-popular smartphones. The advent of smartphones has provided the foundation for the rapid adoption of casual gaming on mobile phones. Gaming developers are seizing the opportunity to monetize this new media, but struggle to drive more users to download their game. To combat this problem, user acquisition strategies were born, and none quite as successful as the incentivized install, which relied on the demand for one game's virtual currency to promote the discovery and install of another.