Inspiration can strike at any time: a eureka moment in the shower; a brilliant idea in the middle of the night; even a crazy theory cooked up while sitting under an apple tree. For Jeff McCord, the idea that came to define his career took hold while he was watching his friends slay a dragon.
One of my favourite memories is of a recent summer I spent back home. While visiting a good friend, I took a day trip downtown, and stumbled with her into a gorgeous bookstore nestled at the corner of one of Vancouver's busiest streets. Straight away, we made a beeline for the top of the three story building - itself shaped like a massive glass novel - to our Shangri La: the children's section.