Tag: Digital Chocolate

Another day, another social games bar. Digital Chocolate has launched the VIP Games Network and Bar, a new cross-promotional tool for Facebook games. Here's how it works: Well, it works exactly like cross-promotional bars you may have seen on other Facebook games, such as Applifier and to a degree, Zynga's Bar. The bar sites on top of the game on Facebook and participating game partners trade impressions with each other (for every ad served on game A for game B, game B serves an impression for game A) or buys installs. But there are some twists.

Chris Morrison of Inside Social Games wrote an interesting analysis about Digital Chocolate over the Thanksgiving holidays. Now that I'm not eating turkey and driving up and down between San Francisco and Los Angeles (fun times), I finally have the time to post about it. In his article, Mr. Morrison points out the obvious for anyone who likes to look at Facebook game analytics: Digital Chocolate's recent Facebook games strategy is working.