On my first playthrough, I couldn't see how I'd ever file a positive review for Flip's Escape. The controls felt obtuse, and the game - which presented itself as an endless runner of sorts - was filled with jarring stopping and starting. Ten minutes in, however, and I was frantically pressing the "tap to play again" button without even thinking. In a gaming landscape of short attention spans, believe me when I say this is one on which you should reserve snap judgement. It will take you from skepticism to obsession at warp speed.