As part of a quarterly earnings letter for investor’s last week, Zynga had some pretty big news to share. The company’s transition to a mobile-focus seemed to take hold in 2015 (while their web business continues to shrink), and they’re hoping to continue this trend …
Does Zynga ever sleep? Hot off the heels of FarmVille 2's release, the company has gone and announced CityVille 2, the forthcoming sequel to their massively popular city management sim. You've built all sorts of virtual cities by now, sure, but have you ever built one... in 3D?
Liabilities! Bulldog markets! Synergy! Such are the terms we use to describe business, and this post is no different. Zynga has teamed up with Hasbro to create board games based on a handful of their social games, including FarmVille, CityVille, Words With Friends, and Draw Something.
Gaming and salty snacks go together like--well, gaming and salty snacks. Zynga has revealed a promotion with Frito-Lay that offers virtual goods from FarmVille, CityVille, and CastleVille via codes packed in with select Frito-Lay snacks. After all, what says "farm-fresh food" like deep-fried chips and corn puffs?
If you live in the northern hemisphere, you're probably dealing with some cruddy Smarch weather. Zynga wants to help take your mind off the wet and the cold by introducing two new expansions for its games: "Hawaiian Paradise" for FarmVille, and "CityVille Islands" for CityVille.
We all know that Zynga's games generate a lot of money, but the company just revealed some information that will probably surprise many social gamers: it's the oldest games that prove to be the biggest moneymakers.
The biggest game on Facebook is now a year old. It may be hard to believe, but CityVille, which currently boasts 50 million monthly active users, launched Decemeber 2, 2010. Since then it's been enjoyed by a huge number of players and to celebrate Zynga has created a handy infographic highlighting some of the more impressive numbers behind CityVille's first year on Facebook.