Free-to-play games, whether downloadable, web-based, or mobile, have become a predominant force in the market that's here to stay. After several years of growth and expansion in this area, I think we've finally reached a point where no one is disputing this. And with growing success comes a growing number of developers eager to get in on the action - including some whose previous work lies in AAA home console games.
Timo Dries, Product Manager at Wooga, believes that love, passion, and creativity are important ingredients to a good social game. If utilized correctly, they can the hook the player in ways a game defined by metrics and statistics never could. Dries gave a talk on the subject at this year's Casual Connect Europe.