Tag: Bandai Namco

Toward the end of a small group session at Bandai Namco's Global Gamers Day in Las Vegas, Director of Digital Games In Joo Hwang wandered in. He was ostensibly there to give some extra insight into the game on display, but instead, he did something unexpected: he admitted his company had made a mistake.Tilting the conversation toward free-to-play games, Hwang admitted that Bandai Namco had missed the boat and was now working hard to catch up. Stating that the only way to make up ground would be to deliver titles of very high quality, he also hinted at the difficulty in getting everyone involved to change mindsets from shipping products to delivering services.Hwang punctuated that last point by saying that he told employees to face the fact that "the most ugly form of your game is going to be the launch product."Though the event covered a lot of ground, the recurring theme of Bandai Namco embracing free-to-play games on all platforms was impossible to miss. It popped up in expected places like upcoming mobile games, but also in the revamping of established console franchises in F2P forms.