Yesterday we shared news of a new App Annie report that suggests games accounted for 90% of Google Play revenue, and that 98% of games revenue is through in-app purchases within free-to-play to games. Great news for game developers. …except maybe …
A new report published by App Annie today claims that revenue from games was responsible for 90% of Google Play revenue in the first quarter of 2014. The report also explained that Google Play’s quarterly app revenue more than doubled …
Today at E3, App Annie released a new report titled, Games and Hollywood: The Perks and Pitfalls of Transmedia Development, which among other things, outlined the increased success that TV/Movie game tie-ins are seeing through mobile apps. Anyone who opens …
"It's crazy. It's a real Wild West out there, and it's a problem that we're trying to figure out."That description of the situation facing developers and publishers of mobile games and apps of all kinds comes from Marcos Sanchez, the vice president of global corporate communications at App Annie. Bringing order to the chaos surrounding user acquisition and discoverability is his company's primary mission; one that got two new tools this week.App Annie announced two new additions to its free product offerings, both designed to give mobile publishers more insight into how they spend their time and money promoting their games and apps. The first is Advertising Analytics, an upgrade to the company's existing Analytics platform that tracks advertising revenue and ad spend across the iOS, Google Play and Amazon app stores.Sanchez says that App Annie recognized the need for publishers to have easy access to that kind of information after discovering how much effort they were going to just to keep track of their advertising dollars.
Insight: you either have it or you don't. And if you don't, it's probably in your best interest to turn to someone that does. Thankfully the mobile gaming world has App Annie for that.The leading analytics firm for mobile apps and games released their latest 'Worldwide Games Index' report today, picking up on the hottest trends and observations from last month. We've combed through it to bring you what we felt were the five big highlights. If you want to see what we've missed, give the full report a read yourself at AppAnnie.com.
The United States leads the way when it comes to the consumption of digital content, a glimpse of the future can be had by looking at the East, and games, especially mobile games, are the current kings of digital media.Those are just a few of the insights to be gained from a new joint study from App Annie and global research firm IHS, the first to be produced by the combined efforts of both organizations. The report takes a detailed look at trends across all kinds of digital content — including digital games, game apps, other kinds of mobile apps, movie and music streaming — and also identifies how the markets in different countries differ.Probably to no one's surprise, digital games led the way globally in 2013. Consumer spending on games rose to $34 billion last year, accounting for more revenue than online movies and mobile apps combined.That number includes all types of games with digital distribution, such as online PC and browser-based titles, digital downloads on consoles and mobile game apps. But it's the last of those subcategories that has been driving the overall growth. In seven key markets (the U.S., U.K., Germany, France, Russia, Japan and South Korea), spending on mobile games distributed through the iOS App Store or Google Play rose 2.9 times between 2012 and 2013, whereas spending on the entire digital games category in those same nations was up only slightly year-over-year.
The gaming industry has certainly come a long way since the only way to game on the go was with your chunky old GameBoy. But it seems now we're in the midst of another big change, as mobile games are slowly beginning to overtake the sales of dedicated portable gaming software.
App Annie, a popular app analytics company, published an interesting blog post today about what makes mobile games sell. The conclusion may seem obvious, but in a world that counts Facebook likes and Twitter followers like dollar bills, it can be easy to lose sight of the obvious. App Annie says that creating the best possible game translates into most sales -- not creating the best possible hype.