Amazon pulled a Sega Saturn today (perhaps not the most auspicious comparison) and announced that you can buy the Fire TV for $99 at this very moment.The device is a clear competitor for set-top boxes like Apple TV, Chromecast and Roku. You'll be able to stream video from the obligatory services like Netflix and Hulu Plus alongside Amazon's own Instant Video apps.On the hardware end, it sports a dedicated graphics processor, 2GB of RAM and a Mimo dual-band wifi which, theoretically, makes it three times faster than those other devices I just mentioned. It also has voice control, so everyone can know when you're binge-watching Scandal as you shout it out to an empty room.What's most interesting about the little black box is how open it is. It operates on the open Android operating system, meaning it's very simple for software designers to bring content to the device in just about any way they choose. To me, that smells like a greater focus on games than its prime competitors.