Earlier this week PopCap Games unveiled a new label for smaller and more experimental games, 4th & Battery. Alongside this announcement was the reveal of their first game, Unpleasant Horse. As it turns out. Unpleasant Horse was a little too unpleasant for Apple, as the game has reportedly been rejected by Apple for its mature content.
When people think of PopCap Games, they tend to think of giant, polished, million-selling casual franchises like Bejeweled and Peggle. They don't tend to think of small, experimental, indie games aimed at a mature audience - but that's exactly the type of games they'll be publishing through their new small games label, 4th & Battery.