I am not talking about the makers of Candy Crush Saga, though I guess I could be. Spending the day at the Mobile Games Forum in London, the most obvious observation is this: to be successful in games in 2014, you need to have either have a lot of luck or an even greater amount of money. How much? I have heard through the grapevine that some ad campaigns are starting at $500,000. Yes, I just said $500,000. And that is just for one ad campaign at launch.The problem is that with so many games being released, it's very hard to be discovered. The best way is to get in the top lists of Apple's App Store or Google Play, but once you are in that top list you're spending a lot of the money you're making to stay on top. Plus you're crowding everyone else out and making it more expensive for them in the process.
If there's one word that's on the tip of everybody's tongues this week, it's CANDY. King trademarked the word in the EU and is trying to do the same in the US, and the internet has exploded as a result.If you've ever wanted to see what an exploded internet looks like, you need look no further than Twitter. The community has been quite vocal about King's trademarking actions this week - many even going so far as to add CANDY to their Twitter name in protest - and the @#$torm hasn't died down yet.It's been only two days since King's maneuvers first came to light (and one day since we learned about their opposition to The Banner Saga's trademark). Here's the best of what the internet has had to say about it:
I've mentioned before how 2014 is already shaping up to be the year of long-awaited sequels, from Mega Jump 2 all the way to Jet Car Stunts 2. But I think this next one easily takes the cake for being the most long-awaited: because the original game came out in 1984! That's right, the iconic arcade game Boulder Dash will be getting a long-awaited 30th Anniversary revamp this year for mobile devices. This also marks the first time that original Boulder Dash creators Chris Gray and Peter Liepa will be working on a project together since the initial debut of the game all those years ago.Now 30 years is certainly a long time to wait for a sequel, so what new things can we expect to find when Boulder Dash - 30th Anniversary launches in early 2014? Well for one thing, Gray and Liepa have made over 50 levels full of brand-spanking-new worlds, creatures, and gem combos to encounter. Everything is rendered in beautiful 3D graphics and animations thanks to the power of the Unity Engine, and players will even be able to enjoy a cave editor mode and second playable character, Crystal."Boulder Dash - 30th Anniversary is the first planned project of Gray's newly formed studio, TapStar Interactive, which already has two other games in the works as well: a word game called Spell Slots and a zombie-themed running game called Run for your Life! But for the time being, it's all about the boulders. You can expect to see the free-to-play Boulder Dash - 30th Anniversary making its way to iOS and Android early this year, with PC and Mac versions to follow sometime after.
If there's one word I'd use to describe independent game developers, it's… well, independent. They don't like being told what they can't do. So what a big company like King comes along and trademarks a word like 'candy,' indie game devs get understandably grumpy.In response to King's actions (which Gamezebo broke the news about on Monday), Cariboo (developer of the upcoming Berserkgangr) and uuav (check out their Ludum Dare entries here) have just launched Candy Jam, a game jam that tasks developers with making a game that involves candies. Why? "Because trademarking common names is ridiculous and it gives us an occasion to make another gamejam :D," or so says the Jam's Tumblr account.Interested developers must submit their games before the February 3 deadline. The only rules are that it has to have candy, and that you should consider using the word 'candy' several times. Bonus points for other trademark problem words like 'scroll,' 'memory,' 'saga,' and 'apple.'Also, there's always a high five from me if you get the word 'Gamezebo' or 'jimmycanuck' in there somewhere. ;)
On Monday morning, Gamezebo broke news of a story too strange to be believed. King, the makers of Candy Crush Saga, had trademarked the word CANDY. While this won't affect the likes of Skittles or SweeTarts, app developers whose games have 'candy' in their name braced for the oncoming storm.But according to a King spokesperson, that storm may not really be coming."We have trademarked the word 'CANDY' in the EU, as our IP is constantly being infringed and we have to enforce our rights and to protect our players from confusion. We don't enforce against all uses of CANDY - some are legitimate and of course, we would not ask App developers who use the term legitimately to stop doing so."
When you have an intellectual property - especially one that's worth millions of dollars - you want to protect it. But can such protections ever go too far? That's the question a lot of industry watchers are asking this morning, as developers far and wide whose games include the word 'candy' are getting emails from Apple on behalf of King, the makers of Candy Crush Saga.In a filing with the US trademark office dated February 6, 2013, King.com Limited registered claim to the word 'candy' as it pertains to video games and, strangely, clothing. On January 15, 2014 the filing was approved for publication. And now, a mere five days later, reports are coming in from developers that they're being asked to remove their app (or prove that their game doesn't infringe upon the trademark)."Lots of devs are frustrated cause it seems so ridiculous" says Benny Hsu, the maker of All Candy Casino Slots - Jewel Craze Connect: Big Blast Mania Land. Benny's game, which shares no similarities with King's properties aside from the word 'candy,' is one of a number of games that have been targeted by King.
Having a big hit in North America is one thing, but what about when that same hit works in China? According to Cut the Rope 2's Chinese distribution partner Yodo1, it becomes the game's #1 market.Lawsuits, Square Enix games, and more help round out this week's news from China. As always, we'd like to thank our friends at Laohu.com for keeping us in the loop on all things China pertaining to the mobile games market. If you're looking for even more Chinese mobile coverage, be sure to add Laohu.com to your bookmarks folder.
To celebrate the start of 2014 and the last remaining winter months, the mobile version of Bejeweled Blitz has dished out a brand new Rare Gem title update today, which adds in - you guessed it - Vaulted Rare Gems! A fan-favorite feature from the Facebook iteration of the game, the Vaulted Rare Gems allow players to swap their Bejeweled Blitz gems with a number of explosive new effects on the game board.While each of the newly implemented Vaulted Rare Gems is only available for a limited time, players will also be able to unleash the power of another rare winter gem: the Ice-Burrrst Gem! All Vaulted Rare Gems can also be shared directly as gifts within a player's Items tab, and everyone who uses their Daily Spin for 5 Days in a row will be rewarded with a shiny Blazing Steed Rare Gem delivered right into their items.The free Rare Gem title update is now live in both iOS and Android versions of Bejeweled Blitz, and you can also check out the new Ice-Burrrst Rare Gem in action by watching the accompanying trailer that's embedded in this page!