Advergaming is nothing new; throughout the years, there have been video games based on products ranging from Kool-Aid and Purina Dog Chow to 7UP and McDonald's, and more recently, iPhone games based on such things as Lipton Brisk Iced Tea. Now joining these ranks is Penny Time, a game produced by and made to promote Penny Skateboards, a product of Australia. Refreshingly, however, Penny Time fails to do what most of these others excel at... waste your time.
What if your skateboard could freeze time? Well then you could probably find ways to use your 'board to end war, stop hunger, and correct humanity's worst mistakes before they happen, but more importantly, you'd be able to skate all damn day without interruption. Sound good? Penny Time for iOS is a competitive skating game that also lets you play fast and loose with the gears of time.