Organization: Diversion

A few well-meaning souls might try to tell you otherwise, but fame largely comes down to who you know. Consider the case of Fametown, a new social game backed by the likes of former Disney CEO Michael Eisner and Napster founder Shaun Fanning. These two names alone have secured the game's recognition in venues as diverse as Vanity Fair and Teen Magazine—publications that would have ignored similar and possibly better games—and we have little doubt that this publicity will prove a boon in the game's first few months. But does it live up to the hype? Well, yes and no.