Ubisoft launches digital publishing business

Ubisoft, a company whose focus has traditionally been hardcore console games like the Tom Clancy’s Splinter Cell and Prince of Persia series’ has created a digital game publishing business. At the helm will be Chris Early, former general manager for Windows Gaming Technology at Microsoft.

“Our focus on digital publishing will be about operating games as an online service,” Early told Venturebeat. “We have some catching up to do. What we lack is a consistent breadth of experience. We can draw upon what we have learned. What we bring to the table is experience in making great gaming content and great game brands.”

Eventually, the goal is to launch games on digital platforms on the same day that Ubisoft launches the same property on the major console and PC platforms.

[via Venturebeat]

Erin Bell