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Sony Online Entertainment’s New Strategy: One Price, All the Games
There was a time when subscription-based MMO’s ruled the roost, but in the world of free-to-play, those few stalwarts of old have had a harder time pulling in an audience than they used to. How do you turn those fates around? How do you turn free players into paying customers? Sony Online Entertainment has a clever idea: offer a single subscription price to get top-tier memberships in all of their games.
Starting today, Sony Online Entertainment will deliver full memberships in all of the following games in exchange for a mere $14.99: Everquest, Everquest II, DC Universe Online, Planetside 2, Vanguard: Saga of Heroes, and the upcoming games Everquest Next, Landmark and H1Z1. You’ll also get 500 Station Cash every month, a 10% discount on marketplace purchases, and “access to exclusive promotions and offers throughout the year.”
So what’s the catch?
There was a time when subscription-based MMO’s ruled the roost, but in the world of free-to-play, those few stalwarts of old have had a harder time pulling in an audience than they used to. How do you turn those fates around? How do you turn free players into paying customers? Sony Online Entertainment has a clever idea: offer a single subscription price to get top-tier memberships in all of their games.
Starting today, Sony Online Entertainment will deliver full memberships in all of the following games in exchange for a mere $14.99: Everquest, Everquest II, DC Universe Online, Planetside 2, Vanguard: Saga of Heroes, and the upcoming games Everquest Next, Landmark and H1Z1. You’ll also get 500 Station Cash every month, a 10% discount on marketplace purchases, and “access to exclusive promotions and offers throughout the year.”
So what’s the catch?
From what we can see, there really isn’t one. I suppose you could argue “the catch” is that the offer is PC only, so you won’t be jumping into a premium DC Universe Online membership on your PS4, but really, at that point we’re getting nit-picky.
As we type this, all of SOE’s websites seem to be “down for maintenance,” which means they’re probably implementing the system changes to allow for this as we speak. If you’re interested in trying things out, you should be able to get the SOE All Access Membership later today.
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