McDonald’s is Getting VR Happy Meals in Sweden

If I were to make a short list of the things I love (other than my wife and kids), it would go: McDonald’s, Sweden, and virtual reality, in that order.

So leave it to Swedish McDonald’s to go VR and make all of my dreams come true.

Taking a Google Cardboard-inspired approach, McDonald’s Sweden is releasing 3500 Happy Meal boxes that can turn into VR headsets for your mobile phone, letting kids experience the fun of virtual reality without the $800 price tag.

Ad Week are reporting that these “Happy Goggles” will only be available in 14 Swedish locations during the first two weekends of March as a trial run, and that McDonald’s Sweden marketing director Jeff Jackett suggests there may be a chance for Happy Goggles to pop up in other markets if the promotion is successful.

The game that McDonald’s has prepped for Happy Goggles debut is Slope Stars, a skiing game that coincides with Sportlov, a week-long Swedish school holiday about outdoor winter activities and exercise.

[AdWeek via The Verge]

Jim Squires

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Jim Squires is the Editor-in-Chief of Gamezebo. Everything you see passes his eyes first, so we like to think of him as "the gatekeeper of cool stuff." He likes good games, great writing, and just can't say no to a hamburger. Also, he is not a bear.