Lords Mobile raises $20,000 in a week for War Child UK


There are over 350 million children living in conflict areas around the world. That’s more than the population of the US, all children, all at risk of violence, exploitation, and worse, right now.

War Child UK is a charity that aims to support children living in conflict zones in Afghanistan, Uganda, Central African Republic, Democratic Republic of Congo, Jordan, Iraq, and Yemen, among other places. It gets to children as early as possible and tries to ensure that they have access to education, safety, and nourishment in the most trying of circumstances.

Lords Mobile developer IGG joined forces with War Child UK last month to support the charity’s annual Armistice event, creating a special War Child pack that players could purchase in the knowledge that part of the proceeds go to children affected by conflict.

This pack was advertised by a massive online campaign on social media and the game’s official website. A message was also distributed through the app, urging players to do their bit.

In case you’re not aware, IGG is one of the most successful game developers and publishers in the world, with 20 international offices and several hit games under its belt, including Lords Mobile, Clash of Lords II, and Castle Clash.

Enric Cabestany, General Manager of IGG Europe, said, “It’s part of our social responsibility to help those in need and to raise awareness for those children who have been forgotten.”

War Child UK hoped to raise €250,000 through its Armistice campaign this year. While the charity won’t announce the result of its November fundraising until next January, IGG has revealed that its players contributed an incredible $20,000.

But there’s always more to do. The number of displaced children is still growing, so please visit warchild.org.uk to learn how you can help. You can also visit the official IGG site and Facebook pages.

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