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Gamezebo News: Electronic Arts Announces New Casual Games Unit

Electronic Arts (EA), the number one video game publisher, announced today it has created EA Casual Entertainment, a new division to develop and publish games for the fast-growing casual game market.

According to news reports, the division is likely to include Pogo, its super-successful casual game subscription service, and Jamdat, its mobile gaming unit acquire last year.

It’ll be headed by Kathy Vrabeck, former President of Publishing at Activision as lead. More news here.

So far in 2007, this would make 4 major publishers (EA, Ubisoft, Vivendi, Eidos) announcing casual games initiatives. Now, let’s see some games already. . .

Electronic Arts (EA), the number one video game publisher, announced today it has created EA Casual Entertainment, a new division to develop and publish games for the fast-growing casual game market.

According to news reports, the division is likely to include Pogo, its super-successful casual game subscription service, and Jamdat, its mobile gaming unit acquire last year.

It’ll be headed by Kathy Vrabeck, former President of Publishing at Activision as lead. More news here.

So far in 2007, this would make 4 major video game publishers (EA, Ubisoft, Vivendi, Eidos) announcing casual games initiatives. Now, let’s see some games already. . .

News
May 15, 2008
Welcome to the new Gamezebo!
By Joel Brodie
It was just 2 years ago that we launched Gamezebo. Our goal was then and still remains the same: to create an online home and community for people passionate about casual games, just like you.During this time, many of you have written in with suggestions and requests for new features and ideas on ways we can improve the Web site. Well, we've listened and the result is new Gamezebo, featuring improved search, enhanced community, new personalization, and a lot more fun and games!
News
November 6, 2008
Gamezebo News: The Death of EA Casual?
By Joel Brodie
It has been reported that Kathy Vrabeck, the President of EA Casual, has resigned. Electronic Arts has confirmed that the Casual Games group will be merged under the new Sims and Casual Label. Basically, the Sims is taking over Casual Games over at EA. More details, EA's official statement, and Gamezebo's opinion under the fold.