Despicable Me: Minion Rush Gets A Dramatic Overhaul in New Update

Gameloft’s Despicable Me: Minion Rush has been out for a year now, and Despicable Me 2 is off in home video heaven. But Gameloft can’t stop updating their endless runner based on the little yellow Minions from the franchise. And with over 300 million downloads of the game so far, why should they?

Today’s update is a big one: welcome to The Jelly Lab.

This turns the game from an endless runner into a purely level-based one, though each level can still be played to an unlimited degree. And each level appears to be different each time it’s played, so the differentiation is more structural than something that actually exists.

That said, this still dramatically changes the way that players enjoy the game, though Gameloft promises in the description that previous progress toward items and achievements still exists – they will just go toward the new level progression.

It’s a bold gambit – and it may not be a popular one, as people always find a reason to complain about change. But could it wind up improving the game, or at least how it makes money for Gameloft? That’s the real question.

The update is out now on iOS and Android.

Carter Dotson

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I'm Carter Dotson! I'm a freelance writer from Chicago, IL, by way of San Antonio, TX. I'm still not used to that whole 'winter' thing. I've had a lifelong passion for gaming, especially on-the-go gaming of all forms, and a special place in my heart for games by small developers. I care way too much about baseball, too.