Game: What's the Phrase

It's been about a year since Zynga bought OMGPop and Draw Something for $180 million, which means it's also been about a year since Draw Something's popularity deflated like a cheap balloon and left Zynga holding a rubbery corpse. 2012 proved to be a year of major reflection and restructuring for the social gaming giant, and its latest mobile title, What's The Phrase, presents a good opportunity for the company to demonstrate that it's learned some lessons. So are we witnessing the dawn of a sadder, wiser Zynga? Eh, well, maybe.