Somehow, in my long career as a gamer, I've managed to avoid The Sims franchise - though I've often laughed at my friends who found themselves addicted to such games. I never really understood the appeal of the concept: micromanaging someone else's life just didn't seem all that fun. Now, having spent some time with The Sims 3: Ambitions, I finally get what my friends have all been raving about for so long.