In the pantheon of ideas whose time has come, a social sports betting game ranks pretty high. Now it's a reality in the form of the simply named Sports Casino by RocketPlay, a company made up of social gaming and gambling industry veterans. Available on both Facebook and Zynga.com as part of Zynga's initiative to publish games from other developers, it's got the potential to draw in people who wouldn't ordinarily touch social games.
Most of the attention given to social gambling games that might someday be able to accept real money wagers has centered on slots and other casino games. Maybe too much, actually, because one very popular form of gambling has been overlooked: sports betting. Now some people who know a little bit about that subject are hoping to claim that turf as their own with Sports Casino, conveniently timed to go live on Facebook and Zynga.com on the first day of the 2012 NFL season.