Bloom Town is a distinctly okay entry in the gardening family of Facebook farm sims. In terms of look and feel it's quite similar to the Chinese import Miracle Garden. The main difference is that Bloom Town replaces Miracle Garden's cross-breeding mechanic with the ability to keep the flowers you grow around. You can then use those flowers to build virtual bouquets that you can send to your Facebook friends as virtual gifts. Bloom Town even prompts you when one of your Facebook friends has a birthday coming up soon.
There are hundreds of applications on Facebook that let you send flowers and gifts to your friends on special occasions. (I should know, I've blocked my fair share of them!) I-play's Bloom Town, though, takes the idea of "gifting" and turns it into something a lot more special since you grow the flowers yourself on your very own virtual farm.