Astroids is a perfect example of how the Trademark system is supposed to work
Earlier in the year, I received an email from the CEO of Industry Entertainment, Nemanja Bondzulic. The sole purpose of the email was to promote Industry Entertainment's upcoming space game, Astroids: Space Game of The Year, an ambiguously-titled game that involves flying a spaceship through an asteroid field.Immediately I was confused, believing I had somehow missed the standard release that typically comes before a Game of the Year edition. So I did some searching, and it turns out that the developers were actually calling their yet-to-be-released game, the "Game of the Year". The phrase "game of the year" was actually its own bullet, on the bulleted list attached to the press release. I noted the fact that the developers were based out of Serbia, so I dismissed the questionable title as an attempt at humor which was lost in translation.Atari, on the other hand, wasn't cool with the title. A recent email from Bondzulic explains that Atari, likely in the defense of their classic Asteroids property, is requiring that Industry Entertainment rename Astroids: Space Game of the Year to something else.