Rising above Apple’s Ban on Incentivized Installs: Innovation is Key to Monetization
Mobile phones have evolved from bulky handsets to slim feature phones to ever-popular smartphones. The advent of smartphones has provided the foundation for the rapid adoption of casual gaming on mobile phones. Gaming developers are seizing the opportunity to monetize this new media, but struggle to drive more users to download their game. To combat this problem, user acquisition strategies were born, and none quite as successful as the incentivized install, which relied on the demand for one game's virtual currency to promote the discovery and install of another.