Zynga New York gears up for mobile publishing with OMGPOP acquisition
First comes love, then comes marriage. Or, to put a modern spin on an old children's classic, first comes acquisition, then comes mobile games development. Zynga's recent acquisition of Draw Something's creators, OMGPOP, initiated a split in Zynga New York: the studio will now engage in mobile games development, as well as social games development.