First comes love, then comes marriage. Or, to put a modern spin on an old children's classic, first comes acquisition, then comes mobile games development. Zynga's recent acquisition of Draw Something's creators, OMGPOP, initiated a split in Zynga New York: the studio will now engage in mobile games development, as well as social games development.
- Gaming and salty snacks go together like--well, gaming and salty snacks. Zynga has revealed a promotion with Frito-Lay that offers virtual goods from FarmVille, CityVille, and CastleVille via codes packed in with select Frito-Lay snacks. After all, what says "farm-fresh food" like deep-fried chips and corn puffs?
- The announcement of Zynga's new platform has caused the company's stock prices to jump like an American bulldog leaping for a piece of steak. By the time the markets closed yesterday, Zynga's shares had climbed nearly ten percent, trading at $14.48 a share. That's up 50% from what the shares initially sold at when the company first went public.