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Articles by Ross Avner

Ross Avner is the principal and strategist for consultancy firm Point A2B, where he advises companies on digital media, game products, and business development. Ross is the former Head of Yahoo! Games and has been part of the games industry for over 12 years in both startup and corporate roles. You can follow Ross on Twitter @rossavner and write him directly at [email protected]

Bark Louder, Bite Harder

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Ross Avner on Jul 22, 2014 at 10:00 AM

There’s never been a better time to be an independent game developer—but there’s never been a harder one, either. Audiences,... Continue reading

Essential Advice for Underdogs in the Golden Age of Games

Game Development

Developers Force Apple Reversal on Rewards, but the Fight’s Not Over

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Ross Avner on Jun 27, 2014 at 6:28 PM

Earlier this month, right as the video game industry began gathering for the annual E3 trade show, Apple enacted a... Continue reading

Amazon will Conquer the Games Market

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Ross Avner on Jan 29, 2014 at 2:00 PM

It faced down long-established booksellers in 1994, expanded that fight to big box retailers a few years later - and,... Continue reading

Lost My Voice At GDC: 5 things to do when you’ve lost your voice at an industry conference

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Ross Avner on Apr 5, 2013 at 7:10 PM

advice editorial GDC health

I was two days into Game Developer Conference when I went mute.It came out of nowhere early Wednesday evening. Somehow,... Continue reading

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