Non-app game revenue is higher, but app game sales are growing faster
The United States leads the way when it comes to the consumption of digital content, a glimpse of the future can be had by looking at the East, and games, especially mobile games, are the current kings of digital media.Those are just a few of the insights to be gained from a new joint study from App Annie and global research firm IHS, the first to be produced by the combined efforts of both organizations. The report takes a detailed look at trends across all kinds of digital content — including digital games, game apps, other kinds of mobile apps, movie and music streaming — and also identifies how the markets in different countries differ.Probably to no one's surprise, digital games led the way globally in 2013. Consumer spending on games rose to $34 billion last year, accounting for more revenue than online movies and mobile apps combined.That number includes all types of games with digital distribution, such as online PC and browser-based titles, digital downloads on consoles and mobile game apps. But it's the last of those subcategories that has been driving the overall growth. In seven key markets (the U.S., U.K., Germany, France, Russia, Japan and South Korea), spending on mobile games distributed through the iOS App Store or Google Play rose 2.9 times between 2012 and 2013, whereas spending on the entire digital games category in those same nations was up only slightly year-over-year.