Building Social Games for Gamers – Monster Galaxy Postmortem
By the summer of 2010, it was clear that social gaming was here to stay, with Facebook's massive audience continuing to demonstrate an appetite for games. However, the range of available games on Facebook was rather limited. A few early leaders, most notably Zynga's FarmVille, had served as an example for countless other developers to follow, leading to a landscape overrun with simulation games primarily marketed to casual and non-gamers such as middleaged women playing games for the first time.