Facebook Game Traffic Declines in Feb 2010 – Beginning of the end?
According to Inside Social Games' blog (a bible for social game metrics for those in the know), there was a drop in traffic for the top 25 games on Facebook in Feb. While the size of the drop is not significant (for example, Zynga's FarmVille dropped merely 210,460 monthly average users (MAU's) from a total of 82,794,001 MAU's, the fact that over 14 games in the Top 25 dropped substantially is significant. What's happening, you ask?