Don’t try to be a big fish in a big pond: Why developers shouldn’t be targeting the US market (Casual Connect Kiev)
A full day of lectures and discussions at a developer-focused event like Casual Connect can touch on a lot of things. Marketing strategies, design fundamentals, emerging trends - the topics run the gamut. With day one of Casual Connect Kiev squarely in our rear view mirror, one topic seemed to make its way into almost every presentation I attended: developers should stop targeting the US market and start exploring other options.