Zynga going back to the mobile future with FarmVille 2: Country Escape
Zynga's new CEO is confident that he can get the company into the mobile future, or at the very least, to the present. But what mobile gamers can expect first are some offerings very much rooted in past successes.Former Xbox chief and EA executive Don Mattrick is that CEO, and he's ready to face Wall Street types today for the first time. He also gave an exclusive interview to the San Francisco Chronicle that detailed what the company has up its sleeve over the next few months as it finally launches a concentrated assault on the mobile market after floundering in its efforts for quite some time.Initially, Zynga is banking on a long overdue mobile-first FarmVille game called FarmVille 2: Country Escape. Unlike previous, half-hearted efforts to bring the brand to smartphones and tablets, this one is a full-featured game that has the company saying all the right things. Most notably, it can be played offline, and it won't require you to spam friends to advance (wait, can it really be FarmVille then?).