Game? What game? I’m just here for the clothes
Thanks to Facebook games such as Farmville and Bejeweled Blitz, the concept of paying for virtual items is now widespread and familiar to most people. What was once a niche activity, limited to a few Second Life enthusiasts has become big business and one of the fastest growing segments of the games industry. In fact, some analysts predict that in a few years more revenue will be generated by buying in-game virtual goods that by buying the games themselves.