OMGPOP price likely determined by bidding war
Yesterday, we reported Zynga bought out Draw Something developer OMGPOP for $210 million ($180 million plus another $30 million in employee payouts). Earlier today, Macquarie analyst Ben Schachter stated that the likeliest reason for such a high price point is a bidding war. Schachter pointed out that, despite Draw Something's popularity boom over the past few weeks, OMGPOP's $200 million price tag seem a little steep.