If you’re a regular reader of this site, you’ll know that IGG loves a bit of philanthropy. The studio has seen huge success with popular free-to-play titles like Lords Mobile, and it’s clearly determined to give something back.
In the last couple of years alone we’ve written about initiatives to raise cash for War Child UK, Make-A-Wish, and the fight against the global COVID-19 pandemic.
The latest cause to fall under IGG’s benevolent gaze is Planet Earth itself. To celebrate Earth Day, which takes place on the 22nd of April, Lords Mobile is holding a charity event in cooperation with environmental protection agency WeForest.
This event will take the form of a World Earth Day package, which you’ll be able to buy in Lords Mobile between the 22nd and the 26th of April. This valuable in-game pack will contain Gems, Gold, Food, Wood, and more.
IGG is aiming to raise $50,000 through sales of the World Earth Day pack, with all donations going to support a forest restoration initiative in the Desa’a region of northern Ethiopia. 74% of the forest has disappeared in this area, due to the devastating effects of desertification.
Each seedling will cost an estimated $1, and they’ll spend the first nine months of their lives in a nursery before being transplanted into the ground later this year. To read more about the process, check out the WeForest site.
In case you don’t know, Lords Mobile is a huge strategy-MMO with more than a billion installs on Android alone. It sees you joining the struggle to become ruler of a wartorn fantasy kingdom.
You’ll recruit soldiers, conduct research, upgrade buildings, devise formations, take part in epic battles, and much, much more. It’s a gorgeous, fully featured example of the genre with a vast playerbase and an endless stream of updates and events.
Right now, for instance, Lords Mobile is running a collab event with Saint Seiya, the popular zodiac-based anime franchise.