Oops! Glu did it again.
Even since the success of Kim Kardashian: Hollywood, industry watchers have been abuzz with questions about who the next celebrity will be to strike mobile gold. And while Glu’s competitors haven’t rested on their laurels (Animoca has inked a deal with Paris Hilton, Lindsay Lohan launched a game that flopped), few companies have been as quick to bring on the stars as the company that started it all.
After signing deals to make games with Katy Perry, Kendall and Kylie Jenner, and the possibility of more games with Kim Kardashian-West, Glu have just announced the latest partner in their celebrity lifestyle world: Britney Spears.
While her “top of the pops” days seem to be behind her, there’s still some serious cultural cache to be found in the Spears name. New albums are released regularly, Spears recently spent time as a judge on X-Factor, she has her own line of lingerie, and performs in a successful residency at the Planet Hollywood Resort & Casino in Las Vegas.
Today’s announcement gives Glu exclusive rights to make a Britney Spears mobile game over the next five years, though they could extend that to eight if all parties involved are amicable to the idea.
Like the Katy Perry and Jenner games, Glu is playing their cards pretty close to the chest on this one. We don’t know exactly what the game will look like, but there’s little doubt that Glu’s investors are hoping they’ll have a hit, baby, one more time.