Move over, Kim Kardashian. You’re about to have some mobile games competition from your own half-sisters.
It’s coming from Glu Mobile, the same company responsible for Kim Kardashian: Hollywood. Kendall and Kylie Jenner were already introduced as characters in that game, making their upcoming free-to-play title a spinoff of sorts, which is something the sisters should find very familiar.
Glu says that the game, which is targeting a late 2015 release on both iOS and Android, will feature both the voices and likenesses of the Jenners as they help mentor players in achieving their career and creative aspirations.
So … they could help me become a comic book writer?
There’s no secret as to why Glu would think the Jenner sisters would be successful, as Kim Kardashian: Hollywood has proven to be a very successful endeavor. The same audience that enjoys that title should dig this one as well, or so the thinking goes.
They have similar hopes for Katy Perry, too.
“Kendall and Kylie Jenner bring a tremendous amount of brand power and social impact to an audience largely untapped by the gaming industry,” Glu CEO Niccolo de Masi said in a press release. “We are pleased to partner with them over the 5-year contract term. We expect that their creative input along with Glu’s expertise in the celebrity-based mobile gaming genre will produce an experience that resonates with Kendall’s and Kylie’s more than 72 million social followers around the world. With the addition of Kendall and Kylie to our portfolio, by the end of 2015, Glu’s celebrity gaming platform will be supported by more than 300 million total social followers.”
You have to admit, those are some very large numbers. Even if you don’t get why a Kendall and Kylie Jenner title would be a good idea, simply say to yourself, “This is not for my demographic,” shrug, and move on.