CrowdStar has announced the release of COVET Fashion today on iPhone and iPad, the unique fashion game that incorporates real-life clothing items and seasonal designs with a sleek mobile interface and virtual outfit challenges. Not only does COVET Fashion look to be a fun game in itself, but the app also functions as its own standalone fashion discovery tool, where users can browse all of the latest clothing items, accessories, and other merchandise that are available on the real-life fashion market today.

At launch, COVET Fashion is set to feature over 1,000 unique and real-life clothing pieces to browse, from more than 60 high-end and luxurious brands, including Rebecca Minkoff, Torn by Ronny Kobo, and Cut25 by Yigal Azrouel. And of course, if players simply can’t part with the fresh and stylin’ new outfits they’ve created for their digital counterparts, well then COVET Fashion will provide them with direct links to each respective brand so they can buy the very same outfits for themselves in real life.

What’s more, players will even be able to enter their dressed avatars and seasonal fashion looks into real-life competitions, with some pretty cool prizes for the winners, like special designer items or personalized style advice from Rachel Zoe. “COVET is the perfect expression of fashion,” says Jeffrey Tseng, the CEO of CrowdStar. “It’s the only mobile experience that combines the three tenets of fashion – shopping, styling, and being seen.”

The universal COVET Fashion app can be downloaded for free right now on the iOS App Store, so you can get to browsing, and then get to spending on all those latest and stylish summer clothes!