The upcoming Idle Worship, the debut release from Idle Games, may still be in closed beta, but that hasn’t stopped the creators from claiming that it will be a marked imrpovement over the types of games released by Zynga.

During a Q&A session at TechCrunch Disrupt in San Francisco, Idle Games co-founder Jeffrey Hyman explained that the studio has put its focus on creating a quality game. Idle Worship has been in development for two years with a team of 50 working on it. And he says that that focus will help differentiate the game from the likes of Zynga.

“Zynga is an analytics company masking as a game company,” he explained. “We’re an entertainment and games company. Zynga is a black and white television. Everyone wants it until the color television comes out. That’s us. We care about the entertainment experience.”

Idle Worship is currently in closed beta on Facebook.